'Perfect Body' Campaign Sparks Backlash Against Victoria's Secret

ht_victorias_secret_kb_141029_16x9_992

Critics of a recent Victoria’s Secret ad campaign are finding it anything but “perfect.”

Through a petition on the website Change.org, British students Frances Black, Gabriella Kountourides and Laura Ferris are demanding the company amend and apologize for the use of the phrase “Perfect Body” in ads for its new Body bra line, claiming the two-word phrase promotes negative body image.

Visit NBCNews.com for breaking news, world news, and news about the economy

“We would like Victoria’s Secret to apologise and take responsibility for the unhealthy and damaging message that their ‘Perfect Body’ campaign is sending out about women’s bodies and how they should be judged,” reads the first paragraph of the petition.

Read more at Today.com.

 

dailyburn-life-logo.jpg NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Jamie Horowitz is the SVP and general manager and Don Nash is the executive producer.

Source Link: 'Perfect Body' Campaign Sparks Backlash Against Victoria's Secret